There are three options to save items from outside of Whilo.
1. Save to your Loves from Safari using the mobile "share" button (details here)
2. Save from the web using the "W+" button in the Whilo app: click the center menu button in app. This will open an in-app Google search page. You can search for any brand or product you'd like. When you reach the product page of an item you love, simple tap the purple "W" button to save that item to your Loves or Lists.
3. Save to your Loves using the Whilo Chrome Extension while shopping on your desktop (details here)